Eazy Kickers is an elastic band used to cover shoe laces, primarily used in soccer.
The advantages of Eazy Kickers are:
Keeps laces tied and in place
Visual aid for shooters
Helps with curved shots (ball control)

Young players love the Eazy Kickers because it keeps its laces tied and in place.
Coaches like the Eazy Kickers because it gives their players a visual reference point for shooting and passing.
More advanced players like the Eazy Kickers because it gives them better ball control.